Gender equality is a moral and a business imperative. However unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programmes have had limited success, and individual effort alone often invites backlash. Behavioural design offers a new solution.
By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Harvard Professor, Iris Bohnet hands us tools we need to move the needle from classrooms to boardrooms.
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